Directed by Edward Zwick and based on Jamie Reidy’s humorous memoir “Hard Sell: The Evolution of a Viagra Salesman,” the movie tells the story of Reidy’s stint as Pfizer salesman in the 1990s. As a salesman for Pfizer and considered to be the Jerry Maguire of the prescriptive drug world, Reidy (played by Gyllenhaal) gets involved with Maggie (Hathaway) who won’t let anything or anyone tie her down.
Romancing each other within the political and social context of medical breakthroughs, Jamie and Maggie’s evolving relationship takes them both by surprise as they find themselves under the influence of the ultimate drug: love. “Love and Other Drugs” opens January 2011 in SM Cinemas from 20th Century Fox to be distributed by Warner Bros. (Phils.)
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