For the fourth straight year, viewership dropped for the Holiday Bowl.
Thursday?s Baylor/UCLA Holiday Bowl drew 2.9 million viewers on ESPN, down 31% from Texas/California last year (4.2M), and down 48% from Washington/Nebraska in 2010 (5.7M).
The telecast ranks as the least-watched Holiday Bowl since at least 2007 (viewership prior to 2008 was not available). Since earning 6.2 million viewers in 2008, the Holiday Bowl has suffered a decline in viewership each year.
Earlier Thursday, the Cincinnati/Duke Belk Bowl earned 3.9 million viewers ? up 12% from North Carolina State/Louisville last year (3.5M), and up 33% from South Florida/Clemson in 2010 (2.9M).
The game ranks as the most-viewed edition of the bowl (previously the Meineke Car Care Bowl) since Pittsburgh/North Carolina in 2009 (6.1M), and the second-most viewed game of the 2012-13 bowl season.
Wrapping up Thursday?s action, the San Jose State/Bowing Green Military Bowl drew 1.9 million viewers ? down 17% from Toledo/Air Force last year (2.3M), down 11% from Maryland/ECU in 2010 (2.1M), and a record-low for the five-year old game.
(Thursday?s numbers from TV By the Numbers)
Source: http://www.sportsmediawatch.com/2012/12/ncaa-bowls-holiday-bowl-blowout-down-big-belk-bowl-up/
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